PDF Opening the Windows Within: Inspiration and Insights to Elevate Our Lives

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She proves that when we lift others up, they lift us up too. Brief synopsis: Elizabeth Gilbert digs deep into her soul in this profound book to discuss her unique perspective on creativity. She offers valuable insights into the nature of inspiration and asks us to embrace our curiosity. Creativity is inside all of us in one form or another, and Gilbert offers the motivation to overcome our fears and discover it.

She provides excellent advice in this light-hearted yet thoughtful book. About the author: Sophia A.

A. There are three ways you can create a Gates Notes account:

Nelson is an award-winning author and journalist. She is also a corporate leadership trainer and motivational speaker. Nelson can be seen frequently on CNN, and other networks offering political and social commentary. Brief synopsis: In this powerful book, Sophia Nelson calls women to follow a meaningful life code that will lead them to fulfilling and successful lives. The code she describes is a way of living, navigating life's challenges, and positively interacting with other women.

It reveals a timeless set of principles that will help women balance the increasing demands of work, family and friendship. Nelson not only calls on women to practice purpose in their lives, but she also shows us how to do it gracefully. About the author: Kate Northrup is an entrepreneur, speaker and writer.

Through her network marketing business, seminars, and her 30,mile Freedom Tour, she has mentored thousands of people in their pursuit of financial freedom. She also hosts an online talk show, Glimpse TV. How do we do that? By talking about it! Kate Northrup does a great job of removing the fear around talking about money. She shares exactly what it takes to change your relationship with money so that you can love your life. About the author: Gretchen Rubin has written several bestselling books, including The Happiness Project and has an award-winning podcast called Happier with Gretchen Rubin.

Through her books, podcast and other projects, she shares insights, stories and tips that help people understand themselves to create a happier life. Brief synopsis: In this book, Gretchen Rubin tackles the tough question around how humans change. The answer is through habits. It takes work to create a habit, but once habits are formed, we can harness their energy to build happier, more productive lives.

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Rubin presents a practical, concrete framework that allows readers to understand their habits and change them for the better. Whether you want to sleep more, spend less time on your mobile phone or lose weight, this book will help make change possible. About the author: The author of six acclaimed financial books, Barbara Stanny is the leading authority on women, wealth and power.

A bestselling author, coach, speaker, and workshop facilitator, Stanny helps women to create the wealth and life they deserve. About the author: Elaine Welteroth is an award-winning journalist, author and judge on the show Project Runway. She was most recently editor-in-chief of Teen Vogue and is now a leading expert and advocate for the next generation of trailblazers. Brief synopsis: Elaine Welteroth tells the story of her rise in the world of media and high fashion, and her early struggles never feeling quite "good enough. Good content marketing should raise awareness, increase conversion, or boost customer loyalty.

Enter the video documentary, a unique form of video content marketing that has recently seen a surge in popularity. Download our simple template for the planning framework you need to integrate video into your content marketing strategy. The focus of your video content marketing should be on valuable, affecting, storytelling-driven video content that piques the target audience's interest by giving them an in-depth look at a topic they may never have considered before just like any good documentary.


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Except these documentaries are paid for and produced by companies as part of their content marketing strategy. They toe an interesting line between remaining honest and truthful while also indirectly promoting brand values. Here's our pick of 6 breathtaking video documentaries, plus the rules they stick to that make them such effective and unique pieces of video content marketing.

It might not sound like the most exciting or revolutionary of topics.

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But Stella Artois believed in the skill and passion of their subjects, and the end result is a poignant look at a unique and dying art. Because the company understood the value and interest of their video documentary, they knew their target audience would engage with and appreciate it. The video also embodies their core values of craftsmanship and attention to detail, as well as reinforcing how the brand cooperates with and supports local communities. All this goes to show that you don't need a thrilling life-or-death topic to create an engaging, emotional piece of video content marketing.

With a video documentary you can take simple everyday stories that you believe in, tell them well, and in the process create a valuable piece of video content that will help you achieve your content marketing aims. All great documentaries, although essentially an artistic representation of the world around us, also express truths. They are honest. Patagonia's epic, gorgeous documentary begins with its founder explaining his love of mountaineering and how he turned that passion into an outdoor clothing business.

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From there, the video tells eight more stories about various other Patagonia customers and how they have used their clothing, often for years on end. The documentary never tries to be something it's not; it just gives an honest portrayal of ordinary lives. Rather than creating a video documentary that encourages viewers to purchase, Patagonia's message is: "Don't buy more than you need.

Celebrate the stuff you already own. That's what makes a successful piece of content marketing. We've mentioned target audiences enough already.

Please take a moment to leave a comment, you might just inspire someone!

It's not just empty talk. To create an effective documentary as part of your content marketing, you must first consider your audience — just as Intel did in their short video about Scott Schuman, the man behind fashion blog The Sartorialist.


The documentary focuses on Schuman's day-to-day life, as he wanders city streets looking for fashion inspiration and subjects to photograph. Although the link to Intel is gentle, there is a theme of technology bringing people's passion to life present throughout the video.

Not only is Schuman a popular figure well-known and well-liked by Intel's target audience for this piece of video content bloggers, photographers, and others who use computers creatively , but his is a story of how modern technology can transform lives and allow for great personal expression, purpose and creativity.

As part of Intel's broader "Visual Life" content marketing campaign, the video documentary explores how Intel processors have become an essential component of our lives. It succeeds on that front, by understanding its audience and how they interact with its products each and every day. Successful content marketing shouldn't mean producing the same thing as everybody else.

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Fixodent did this brilliantly.