Choosing a brand hashtag and color palette, in particular, may leave you scratching your head for hours. For branding purposes, using the same color palette for your website and Instagram account makes a lot of sense. As for your brand hashtag, your website must be laden with keywords and taglines that you can build on. Healthy Twists , for example, uses the same, clean and rustic color palette between their Instagram account and official site.
With over two billion active users and growing, Facebook has become the go-to social media platform of bloggers and businesses. Not only is it an effective content distribution channel, Facebook also cultivates two-way communication between you and your readers. Take it from me and be genuinely involved in engaging and managing your community. Reading this post will help get your Facebook page growth to a running start. It sheds light on foundational Facebook page promotion tactics, like creating your blog page and preparing a posting schedule.
A successful SEO campaign requires you to do everything right — from website development to content marketing. In return, SEO will reward you with free, organic traffic and a brand that people will turn to for information. Keyword research is an integral stage in SEO that can make the difference between success and failure. Now that you have a list of target keywords for your blog content, you can shift your focus to on-page optimization. While you think about it, this guide to on-page SEO optimization might prove useful to you later. As you can see, on-page optimization strategies are things you can do within your domain to improve SEO rankings.
Off-page optimization, on the other hand, pertains to strategies that take place outside your domain. What makes off-page SEO tricky is the grueling amounts of research and preparations needed before you get measurable results. Link building through guest posting is particularly daunting. After you spend hours on keyword research and email outreach, you still need to create content that exceeds expectations. I can teach you the ins and outs of guest blogging in this post. I have here 19 more link building strategies that will help you get the ball rolling. If you can convert everything I wrote above into action, you now have the makings of a thriving food blog.
Email marketing could be the missing piece in your strategy that can take your blog to the next level. You probably have a working contact form on your blog right now. The question is, how are you going to transfer the user information you can collect to an actual email marketing platform? You know the drill — both Contact Form 7 and the extension plugin can be installed straight from the dashboard. With all three tools at your disposal, you can design an email marketing workflow from start to finish. A contact form will enable you to collect the email addresses of users who reach out to you on your website.
Just a warning: the GDPR may require you to present consent notifications to users whenever you collect their data. This applies to everyone, including bloggers and online businesses, who cater to EU-based users. The contact form builder itself uses code, which may be intimidating to those who are totally new to WordPress.
However, the form builder is actually really easy to get into — thanks to the pre-made form template. With the default template, all the necessary form-tags for a standard contact form are already filled in. This means the forms will always blend well with any theme. You should also see your MailChimp mailing lists in the drop-down menu directly below the API key section. If everything checks out, you should now have a fully automated workflow that collects email addresses using your contact form. Take note that picking another option will cause MailChimp to pull the wrong data.
Almost instantaneously, MailChimp added me as the first-ever subscriber to my freshly minted test account. If your workflow also succeeded on the first try, then good for you.
If not, double-check the API key and the form-tags you used in the integration. What you need are value-packed emails that will leave your subscribers wanting more. How will you know if your marketing tactics are working? Google Analytics is a free platform that helps website owners monitor their traffic data. To set up Google Analytics for your food blog, do read my ultimate guide to Google Analytics. I covered everything from how to set up your Google Analytics account to ways to translate data into action plans. Hopefully, you were able to generate some traffic by the time you finish setting up your tracking tools.
Reviewing your food blog monetization options is, indeed, an exciting phase in your career. Because you wanted to learn how to be a food blogger, I wager you enjoy writing to a degree. That should be reason enough to write and sell your own recipe eBooks for a profit. In this opportunity, you get to monetize something that involves both writing and cooking. Best of all, eBooks provide evergreen business value to your blog. No need to worry about stuff like printing and distribution — just sell them over and over again at zero cost. It involves nearly just as much work, which is why many bloggers dismiss the opportunity altogether.
The ones that thrive under pressure and reach the top, however, do not let anything slip by. Besides, if you plan to use video content, might as well upload them on YouTube first and embed them later. This, in turn, will allow you to earn passive income in the form of ad revenue. Rather than directly uploading videos to their site, they publish them on YouTube instead.
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They then embed the videos in their blog posts. The first one is to create your own cooking course using a platform like Skillshare. Rouxbe , for instance, is a culinary course formulated for students, professionals, and home cooks. They also allow website owners to become affiliates and passively earn commissions for selling their course.
Not a lot of bloggers do this, but you can actually charge for the content on your website. Furthermore, be sure that your premium content offerings are marginally better than the free ones. That includes high-traffic blogs and even platforms like YouTube. The pros? On the flip side, your blog needs a tremendous amount of recurring traffic to generate significant profits with ads.
Without proper optimization, ads can also noticeably diminish the performance of your website. As a result, some of your loyal readers may express their displeasure or refrain from visiting altogether. Pinch of Yum, for example, accepts content sponsorship offers from brands that manufacture food products.
Most food bloggers leverage a combination of ads, affiliate marketing, and premium content to monetize their efforts. Need more ideas for your food blog content? I admit — out of all my years blogging, this has to be one of the most challenging posts to write. To a lot of people, learning how to start a food blog and make money is just a distant dream.
Becoming a food blogger could be your shot. In fact, I want to make a bet. But first, let me have a word about food blogging and why you should do it. A few factories on the outskirts of town still offer regular employment, but nothing lavish. Fortunately for him, the election summoned forth the energies of countless alt-right websites in the US, which manufactured white-label falsehoods disguised as news on an industrial scale.
What Veles produced, though, was something more extreme still: an enterprise of cool, pure amorality, free not only of ideology but of any concern or feeling about the substance of the election. They only wanted pocket money to pay for things—a car, watches, better cell phones, more drinks at the bar. This is the arrhythmic, disturbing heart of the affair: that the internet made it so simple for these young men to finance their material whims and that their actions helped deliver such momentous consequences.
Veles lies plumb in the center of Macedonia, on either side of the Vardar River, and its red-shingle-roofed buildings appear to be climbing the slopes of low knuckled hills. It was once a town of modest glory, turning out revolutionaries and intellectuals and alive with industry. One of its largest factories, a ceramic works named Porcelanka, employed 4, people. For a time, its residents recall with perverse pride, Veles was the second-most polluted town in the former Yugoslavia.
After Macedonia became independent in , though, Veles began to decline. The factories closed; the jobs evaporated. The local soccer team, FK Borec, won so infrequently that it was dropped from the first division to the third. Its downtown withered. His father worked for the town as a plumber.
Like other kids, Boris wandered around up near the old Ottoman clock tower or down by the river, loitering in one coffee bar after another. He played soccer but later discovered that he was more proficient at the videogame version of the sport. He joined a Counter-Strike club: nine or 10 teenagers gathered in a room, sitting behind their laptops and shooting each other up.
One day a couple of summers ago, Boris was walking to school when he saw a BMW 4 Series parked by the side of the road. He asked around, but no one seemed to know who owned the BMW. Velkovski revealed that the car was his. It gorges on advertising as it counsels readers to put a bar of soap under their bedsheets to relieve nightly leg cramps or to improve their red-blood-cell count with homemade beet syrup.
After seeing the BMW, Boris decided to start some websites of his own. Boris pulls out his phone and logs into WordPress to show that he does, in fact, own the sites he mentions. When the piece about Trump slapping a man turned briefly white-hot, he sensed the intrinsic viral potential in the American election and founded NewYorkTimesPolitics. The Times sent Boris a cease-and-desist order; Boris received the email when he was out somewhere, and he was so terrified that he took down the website right away, from his phone.
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It offers the same amount of screen real estate as pop-ups without covering up any content. Google has long warned about web page advertisements and distractions on a web page that results in a poor user experience. Misleading titles can result in a very poor user experience when users click a link only to find that the page does not match their expectations.
Pages that disrupt the use of the MC should be given a Low rating. Some webpages are designed to encourage users to click on SC that is not helpful for the purpose of the page. This type of SC is often distracting or prominently placed in order to lure users to highly monetized pages. Please refresh the page a few times to see the range of Ads that appear, and use your knowledge of the locale and cultural sensitivities to make your rating.
For example, an ad for a model in a revealing bikini is probably acceptable on a site that sells bathing suits. It should also be clear what will happen when users interact with content and links on the webpage. If users are misled into clicking on Ads or SC, or if clicks on Ads or SC leave users feeling surprised, tricked or confused, a Low rating is justified. Use your judgment when evaluating pages. User expectations will differ based on the purpose of the page and cultural norms. Put there by algorithm or human. Manual evaluators might not directly impact your rankings, but any signal associated with Google marking your site as low-quality should probably be avoided.
After page content, the following are given the most weight in determining if you have a high-quality page. When it comes to Google assigning your page the lowest rating, you are probably going to have to go some to hit this, but it gives you a direction you want to ensure you avoid at all costs. Note — These statements below are spread throughout the raters document and not listed the way I have listed them here.
If the website feels inadequately updated and inadequately maintained for its purpose, the Low rating is probably warranted. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly. Google has algorithms that target low-quality content and these algorithms are actually trained in some part by human quality raters. Google is always raising the bar — always adding new signals, sometimes, in time, taking signals away. That positioning has always been a win-win for Google — and a recognisable strategy from them after all these years.
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Take unnatural links out of the equation which have a history of trumping most other signals and you are left with page level, site level and off-site signals. Do sites at the top of Google get asked more of? Whether its algorithmic or manual — based on technical, architectural, reputation or content — Google can decide and will decide if your site meets its quality requirements to rank on page one.
The entire budget of my time went on content improvement, content reorganisation, website architecture improvement, and lately, mobile experience improvement. In simple terms, I took thin content and made it fat to make old content perform better. Generally speaking — real quality will stand out, in any niche with a lack of it, at the moment. Google wants to rate you on the effort you put into your website, and how satisfying a visit is to your pages.
If your page has a sloppy design, low-quality main content and too many distracting ads your rankings are very probably going to take a nose-dive. If a Search Quality Evaluator is subject to a sneaky redirect they are instructed to rate your site low. However, Medium pages lack the characteristics that would support a higher quality rating. Occasionally, you will find a page with a mix of high and low quality characteristics. In those cases, the best page quality rating may be Medium.
Usually, Google has 3 or 4 big updates in a year that focus on various things, but they also make changes daily. See this list for a comprehensive list of Google algorithm updates. Google Panda aims to rate the quality of your pages and website and is based on things about your site that Google can rate, or algorithmically identify.
But essentially allows us to take quality of the whole site into account when ranking pages from that particular site and adjust the ranking accordingly for the pages.
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Basically, we figured that site is trying to game our systems, and unfortunately, successfully. Panda evolves — signals can come and go — Google can get better at determining quality as a spokesman from Google has confirmed :. I also list these Panda points below:. If someone is putting the hours into rank their site through legitimate efforts — Google will want to reward that — because it keeps the barrier to entry HIGH for most other competitors.
Critics will say the higher the barrier to entry is to rank high in Google natural listings the more attractive Google Adwords begins to look to those other businesses. While getting as many pages indexed in Google was historically a priority for an SEO, Google is now rating the quality of pages on your site and the type of pages it is indexing. Knowing is useful, of course, but largely unnecessary. Indexation is never a guarantee of traffic. Some SEO would tend to scrape Google to get indexation data on a website.
Google will tell you how many pages you have submitted in a sitemap, and how many pages are indexed. If Google is de-indexing large swaths of your content that you have actually submitted as part of an XML sitemap, then a problem is often afoot. Read my article on how to get your entire website crawled and indexed by Google. A content type analysis will identify the type of pages the cms generates.
A content performance analysis will gauge how well each section of the site performs. The thinking is if the pages were high-quality, they would be getting some kind of organic traffic. Identifying which pages receive no organic visitors over a sensible timeframe is a quick if noisy, way to separate pages that obviously WORK from pages that DONT — and will help you clean up a large portion of redundant URLs on the site. It is important to trim content pages carefully — and there are nuances.
Experience can educate you when a page is high-quality and yet receives no traffic. A strategy for these pages can then be developed. This is time-consuming — just like Google wants it to be. You need to review DEAD pages with a forensic eye and ask:. If the answer to any of the above is NO — then it is imperative you take action to minimise the amount of these types of pages on your site. Do NOT just redirect these pages to your homepage.
High-quality content is expensive — so rework content when it is available. Medium quality content can always be made higher quality — in fact — a page is hardly ever finished in EXPECT to come back to your articles every six months to improve them to keep them moving in the right direction. Well, it does if the page you make is useful and has a purpose other than just to make money. I call these POOR pages in my reviews. If you have very low-quality site form a content point of view, just deleting the content or noindexing it is probably not going to have a massive positive impact on your rankings.
What Panda does is disregard the advantage you figure out, so you fall back where you started. Ultimately people want good sites. And remember the following, specific advice from Google on removing low-quality content from a domain:. NOT your high-quality content.
This is more or less explained by Google spokespeople like John Mueller. Clearing away the low-quality stuff lets you focus on building better stuff on other pages that Google will rank in and beyond. A myth is that pages need a lot of text to rank. There are many reasons a website loses traffic from Google. Server changes, website problems, content changes, downtimes, redesigns, migrations… the list is extensive. Comparing your Google Analytics data side by side with the dates of official algorithm updates is useful in diagnosing a site health issue or traffic drop.
This client did eventually receive a penalty for unnatural links when they ignored our advice to clean up. A quick check of how the site was laid out soon uncovered a lot of unnecessary pages, or what Google calls thin, overlapping content. This observation would go a long way to confirming that the traffic drop was indeed caused by the May algorithm change.
Another obvious way to gauge the health of a site is to see which pages on the site get zero traffic from Google over a certain period of time.
I go into some of that in my duplicate content penalty post. If your pages were designed to get the most out of Google, with commonly known and now outdated SEO techniques chances are Google has identified this and is throttling your rankings in some way. Google will continue to throttle rankings until you clean your pages up. Actually — looking at the backlink profile of this customer, they are going to need a disavow file prepared too. Google went through the SEO playbook and identified old techniques and use them against you today — meaning every SEO job you take on always has a clean up aspect now.
Google has a LONG list of technical requirements it advises you meet , on top of all the things it tells you NOT to do to optimise your website. Mostly — individual technical issues will not be the reason you have ranking problems, but they still need to be addressed for any second-order benefit they provide. Every site has things to clean up and to optimise in a modern way. Sites with higher rankings often pick up more organic links, and this process can float high-quality pages on your site quickly to the top of Google.
Tick all the boxes Google tell you to tick, so to speak. I use these quality rating documents and the Google Webmaster Guidelines as the foundation of my audits for e-commerce sites. The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want. This :. This page and site appear to check all the boxes Google wants to see in a high-quality e-commerce website these days.
Essentially, if you are selling something to visitors or advising on important matters like finance, law or medical advice — your page will be held to this higher standard. It is interesting to note that 1. The website looks different today. You might not be able to mimic the positive reputation this US site has, but you are going to have to build your product pages to compete with it, and others like it.
Domain authority, whether or not is something Google has or not, is an important concept to take note of. Domain authority is an important ranking phenomenon in Google. Nobody knows exactly how Google calculates, ranks and rates the popularity, reputation, intent or trust of a website, outside of Google, but when I write about domain authority I am generally thinking of sites that are popular, reputable and trusted — all of which can be faked, of course.
Historically sites that had domain authority or online business authority had lots of links to them, hence why link building was so popular a tactic — and counting these links is generally how most 3rd party tools still calculate it a pseudo domain authority score for websites today. Official Google Webmaster Blog. SEO more usually talk about domain trust and domain authority based on the number, type and quality of incoming links to a site.
Examples of trusted, authority domains include Wikipedia, the W3C and Apple. How did you take advantage of being an online business authority? You turned the site into an SEO Black Hole to horde the benefits of domain authority and published lots of content sometimes with little thought to quality. On any subject. Because Google would rank it! Google is going to present users with sites that are recognisable to them.
Easier said than done, for most, of course, but that is the point of link building — to get these type of links. Well, yes. Its harder for most businesses because low-quality content on parts of a domain can negatively impact the rankings of an entire domain. Instead of publishing LOTS of pages, focus on fewer pages that are of high quality. You can better predict your success in ranking for the long term for a particular keyword phrase this way.
Failure to meet these standards for quality content may impact rankings noticeably around major Google quality updates. Having a ten-year-old domain that Google knows nothing about is almost the same as having a brand new domain. A one-year-old domain cited by authority sites is just as valuable if not more valuable than a ten-year-old domain with no links and no search-performance history.
In , you need to be aware that what works to improve your rank can also get you penalised faster, and a lot more noticeably. There are some things you cannot directly influence legitimately to improve your rankings, but there is plenty you CAN do to drive more Google traffic to a web page. You will not ever find every ranking factor. Some ranking factors are based on where you are, or what you have searched for before.
In that time, a lot has changed. Read my article on a more complete list of potential Google ranking factors. If you are a geek and would like to learn more see my post on potential Google ranking factors. You can profit from it if you know a little about how Google works or seems to work, in many observations, over years, excluding when Google throws you a bone on synonyms. It gets interesting if you do that to a lot of pages, and a lot of keyword phrases.
The important thing is keyword research — and knowing which unique keywords to add. Yes — plenty of other things can be happening at the same time. Google Analytics was the very best place to look at keyword opportunity for some especially older sites, but that all changed a few years back.
This means site owners will begin to lose valuable data that they depend on, to understand how their sites are found through Google. The keyword data can be useful, though — and access to backlink data is essential these days. Optimise this with searcher intent in mind.source site
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I have seen pages with 50 words outrank pages with , , or words. In , Google is a lot better at hiding away those pages, though. Creating deep, information rich pages focuses the mind when it comes to producing authoritative, useful content. Every site is different. Some pages, for example, can get away with 50 words because of a good link profile and the domain it is hosted on. After a while, you get an idea how much text you need to use to get a page on a certain domain into Google.
One thing to note — the more text you add to the page, as long as it is unique, keyword rich and relevant, the more that page will be rewarded with more visitors from Google. There is no optimal number of words on a page for placement in Google. Every website — every page — is different from what I can see. Google will probably reward you on some level — at some point — if there is lots of unique text on all your pages. There is no one-size-fits-all keyword density, no optimal percentage guaranteed to rank any page at number 1. I aim to include related terms , long-tail variants and synonyms in Primary Content — at least ONCE, as that is all some pages need.
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Search engines have kind of moved on from there. It often gets a page booted out of Google but it depends on the intent and the trust and authority of a site. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest. Just because someone else is successfully doing it do not automatically think you will get away with it.
Aaron Wall. Aaron Wall, It is time to focus on the user when it comes to content marketing, and the bottom line is you need to publish unique content free from any low-quality signals if expect some sort of traction in Google SERPs Search Engine Result Pages. SEO copywriting is a bit of a dirty word — but the text on a page still requires optimised, using familiar methods, albeit published in a markedly different way than we, as SEO, used to get away with.
When it comes to writing SEO-friendly text for Google, we must optimise for u ser intent, not simply what a user typed into Google.